Greetings and welcome to “A Dash of Curry,” my foray into blogging. I’m Matt Curry, CEO of Curry’s Auto Service, a chain of nine full-service automotive repair and tire stores in the Washington, DC metro area.
In addition to enjoying my family and friends, I have a few passions–among them are cars (as you might imagine) and customer service. So some of my associates, colleagues and family suggested that people who appreciate great customer service and have some interest in cars might want to read about some of my experiences in these areas.
My first reaction was, “why does the world need another blog?”
Then I thought about a few things:
- First, after 13 years in the car repair business, I’ve accumulated some pretty interesting anecdotes (you wouldn’t believe some of the things our customers have left in their cars).
- I also thought that both drivers and business people might appreciate a behind the scenes glimpse into our operation and hear how we strive for continuous improvement. Curry’s Auto isn’t perfect, but we try to learn from every customer experience.
- And lastly I think people who like cars might also like a place to read about cars.
As for the name of this blog, it has nothing to do with spices, of course. The name is what’s known in the marketing world as a “brand extension”–reinforcing the Curry’s Auto Service brand while making a little play on words.
(But the name doesn’t seem to be working for at least one person: As my wife (and Curry’s Auto Chief Marketing Officer) Judy said, upon hearing the name of the blog: “There’s no such thing as a dash of Matt.”)
So here goes, “A Dash of Curry.” Happy reading!
P.S. Here’s a shot of The Curry’s Team celebrating a great Inaugural DSYS 5K Run for ALS Research.
To learn more about my ideas, sign up for a free consultation today!
Contact Us For Email Marketing you can trust.