I recently visited a Cosi café to pick up a juice and a snack. While I was waiting I noticed a manager training a new employee. Amanda was showing the new girl around telling her this and that and then something really caught my attention. Amanda showed the new girl how to count the apples on the front counter….She explained to her new employee that at certain points in the day they needed to count the apples and fill out an “Impulse Item Production Sheet”. I just had to ask Amanda about this policy and procedure. She explained to me that they displayed certain fruits and snacks on the counter near the register to spur impulse sales (o.k., no brainer). But she went on to explain how they MEASURED it! Several times a day they would fill out an Impulse Item Production Sheet, replenish the apples and such that were sold and COMPARE their sales against their goals and make adjustments to their displays based on what sold.WOW! They actually had a plan, a way to measure it and make sure the counter was stocked with inviting snacks. They had an awesome procedure that was scalable, repeatable through their chain and a way to measure one of their Key Performance Indicators. I’m sure the chain has lots of other brilliant policies they use to measure their KPI’s. This is the type of reporting every company needs. So go out there and count your apples.