Posted on 6/28/2016
I was camping with my son and family in Yosemite recently and turned out my son needed a new pair of boots. He is difficult to fit because he is short like me, so we found ourselves at REI where the customer service was awesome, as usual. One of the biggest ways REI stands out as a company is using the art of compliments. After trying on a half dozen pairs (you know how boot shopping can be) my son decides on a pair of boots and we went to pay. The clerk at the register says, “Oh I have those boots too and I love them! Great pick!”ComplimentThat compliment made my son: Feel good! Feel smart! Feel confident, he made the right choice. All strong emotional triggers that supported his decision to give REI his money that day. (Well my money but you get the idea). And this was not the first time REI broug ... read more